Harsh Realities: The Making of Marico
In this riveting memoir of entrepreneurial grit, Harsh Mariwala vividly narrates his odyssey from severing ties with the family-operated Bombay Oils Industries Ltd to establishing the formidable Marico in 1987. Presently, Marico has evolved into an eminent force in the global FMCG arena, with an astonishing annual revenue surpassing Rs 8000 crore. The narrative unfolds a rich tapestry of the development of iconic consumer brands like Parachute, Nihar Naturals, Saffola, and Set Wet, which have ascended to dominate their respective markets. Co-penned by the illustrious management sage Ram Charan, 'Harsh Realities' emerges as an enthralling saga of resolve, creativity, and strategic advancement. It intricately explores the foundational principles of trust, transparency, and innovation that have catapulted Marico to its prestigious position. This eagerly awaited volume is brimming with invaluable wisdom for budding entrepreneurs and business visionaries, illustrating Mariwala's remarkable venture in sculpting a professional and competitive enterprise from its inception.
- Author: HARSH MARIWALA
- Publisher: Penguin Business (1 January 2021)
- Genre: Entrepreneurship
- ISBN: 978-0143458371
- Pages: 256 pages