One Insane Idea: Fifteen Ideation Techniques to Spark Breakthrough Business Ideas | A Practical Guide to Innovation, Startups and Creative Thinking
Where do truly audacious business ideas come from? Apoorv Singhal takes a crack at that question, and it's a more interesting read than you might expect. Rather than pedalling the usual 'eureka moment' mythology, this practical guide lays out 15 concrete ideation techniques for anyone keen to generate a genuinely original business concept. It's grounded and accessible, aimed squarely at aspiring entrepreneurs and creative thinkers who want something more useful than vague inspiration. Beyond the techniques themselves, the book encourages readers to adopt a habit of curiosity, pushing them to probe assumptions, explore unfamiliar angles, and question what they thought they already knew. A solid starting point for anyone who suspects they have a good idea somewhere in them, but hasn't quite found the right way to draw it out.
- Author: Apoorv Singhal
- Publisher: Penguin Business
- Genre: Entrepreneurship
- ISBN: 978-0143478614
- Pages: 300 pages