From Bhujia to Billions: The Remarkable Rise of Haldiram's

Bhujia Barons: The Untold Story of How Haldiram Built a 5000 Crore Empire [Paperback] Pavitra Kumar

Pavitra Kumar's 'Bhujia Barons' presents an enthralling exploration of the remarkable odyssey of the Haldiram's dynasty, tracing its evolution from modest roots in early 20th century Bikaner to its ascent as an internationally acclaimed purveyor of snacks. This thoroughly researched volume reveals the untold narrative of the Agarwal lineage, marking their transformation from local bhujia artisans to innovators of a brand that eclipses even major global fast-food enterprises within India. Kumar’s storytelling deftly intertwines entrepreneurial prowess, familial intrigue, and legal skirmishes, offering audiences a compelling window into the intricate dynamics of Indian family enterprises. With its brisk pacing and vivid descriptions, 'Bhujia Barons' serves a delightful investigation of enterprise, heritage, and the distinctive essence of commerce in India.

• Author: PAVITRA KUMAR
• Publisher: Portfolio Penguin; First Edition (1 January 2016)
• Genre: Entrepreneurship
• ISBN: 978-8184007558
• Pages: 248 pages