Broke To Breakthrough: The Rise Of India: The Rise of India's Largest Private Dairy Company
In this enthralling biography of business acumen, Harish Damodaran unveils the extraordinary rise of Hatsun Agro, the preeminent dairy products enterprise in India, alongside its groundbreaking founder, R.G. Chandramogan. The narrative chronicles Chandramogan's humble beginnings in 1970, hawking icy treats from carts in Tamil Nadu, evolving over time into a colossal dairy conglomerate valued at an astonishing Rs 5,500 crore. Damodaran deftly illustrates how Chandramogan's indomitable entrepreneurial zeal and pioneering mindset birthed the beloved 'Arun' ice cream brand, subsequently paving the way for a robust expansion into the broader dairy landscape. The author meticulously dissects Hatsun Agro's standout business approach, which includes direct milk sourcing from an impressive network of over 400,000 farmers, emphasizing a devoted focus on branded consumer offerings. This compelling narrative of grit and astute growth delivers profound insights into the intricacies of the Indian dairy sector and celebrates the ingenuity of indigenous entrepreneurship.
- Author: Harish Damodaran
- Publisher: Penguin Viking (1 January 2022)
- Genre: Entrepreneurship
- ISBN: 978-0670095858
- Pages: 224 pages