Lilliput Land: How Small is Driving India's Mega Consumption Story
In her most recent endeavor, 'Lilliput Land', Rama Bijapurkar presents an enthralling examination of the expansive consumer landscape of India, showcasing its distinct tapestry woven from an array of minuscule yet significant players. With finesse, Bijapurkar refutes simplistic interpretations of the country's demographic fabric, opting instead to delve into the elaborate intricacies and boundless possibilities that characterize contemporary India. She adeptly demonstrates how the nation’s economic framework is profoundly influenced by countless humble purchasers and inventive micro-suppliers, all bolstered by a formidable digital backbone that orchestrates billions of micro-transactions each day. This astute discourse grants readers a refined perspective on India’s economic rhythms, illuminating the collective strength of grassroots consumption and entrepreneurial spirit in propelling the nation's remarkable economic trajectory.
- Author: Rama Bijapurkar
- Publisher: Penguin Business (29 February 2024)
- Genre: Business Strategy
- ISBN: B0CV4BJ6M5