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Supermarketwala: Secrets to Winning Consumer India [Paperback] Damodar Mall
In the enthralling inaugural work 'Supermarketwala', Damodar Mall plunges into the enthralling realm of contemporary retail and consumerism within India. Leveraging his vast knowledge, Mall delivers a thorough examination of the intricacies of Indian consumer patterns, equipping both business aficionados and casual readers with priceless revelations. Through his astute analysis, he dissects the core tenets propelling the expansion of India's retail landscape, addressing thought-provoking queries such as the preferences of young homemakers for specific stores when choosing personal goods, and the emergence of international cuisines at Indian breakfast tables. Mall’s perceptive insights illuminate the triumphs and pitfalls of both global giants and local merchants, granting a refined perspective on what resonates deeply with Indian shoppers. As India hurtles toward becoming a significant consumer power, 'Supermarketwala' stands as an indispensable guide for those eager to understand and harness the distinctive nuances of this flourishing marketplace.
- Author: Damodar Mall
- Publisher: Random House (7 September 2014)
- Genre: Business Strategy
- ISBN: 978-8184003857
- Pages: 320 pages