Adapt: To thrive, not just survive
In "Adapt: To Thrive, Not Merely Survive," Harit Nagpal, a distinguished figure in India's marketing realm, embarks on a riveting journey through the intricate world of business transformation, encapsulated within ten mesmerizing narratives that span various cultures and even alternate realities. This cutting-edge perspective on business literature probes into essential dilemmas that contemporary managers grapple with, including customer and employee retention, cultivating a cooperative organizational ethos, and adeptly maneuvering through unpredictable market landscapes. Nagpal’s eclectic tales illuminate the critical role of adaptability in achieving commercial triumph. From the art of precise customer segmentation in Bangladesh to the craft of brand inception in Ghana, each narrative unveils profound lessons relevant to diverse aspects of corporate governance. Each story culminates in ten thought-stirring questions, prompting readers to reflect and integrate these powerful lessons into their personal professional contexts. With its captivating storytelling interwoven with actionable business strategies, "Adapt" emerges as a must-read for managers, entrepreneurs, scholars, and any individual eager to grasp the complexities of contemporary commerce. Nagpal's substantial tenure as CEO of Tata Play and his collaborations with eminent brands enhances the authenticity of his perspectives, establishing this book as an invaluable tool for those aiming not just to endure, but to flourish in the ever-evolving realm of business.
- Author: Harit Nagpal
- Publisher: Westland Business (20 December 2023); Westland Books A Division of Nasadiya Technologies Pvt Ltd
- Genre: Business Strategy
- ISBN: 978-9360452964
- Pages: 224 pages