Lilliput Land: How Small is Driving India's Mega Consumption Story
In her penetrating new work, Rama Bijapurkar presents an innovative lens through which to examine the consumer landscape of India, upending traditional notions and probing the multifaceted nature of one of the globe's most expansive economies. 'Lilliput Land' investigates the foundation of India's economic prowess, showcasing the myriad small-scale buyers and sellers who, despite their modest contributions, unite to create a formidable force of consumption. With exceptional skill, Bijapurkar weaves through the intricacies of India's demographic tapestry, dismissing reductionist perspectives and instead highlighting the rich opportunities that arise from the nation’s dynamic market evolution. With an astute eye for nuance, she articulates how digital frameworks enable countless micro-transactions each day, propelling this distinctive economic network. This work is a vital resource for anyone eager to grasp the genuine intricacies of India's grand consumption narrative and the plethora of minor players fueling its ascent.
- Author: Rama Bijapurkar
- Publisher: Penguin Business (7 March 2024)
- Genre: Business Strategy
- ISBN: 978-0143465492
- Pages: 304 pages