BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building
What actually constitutes a brand? Why should it matter to you? In an era drowning in choices, how do you foster genuine customer allegiance? The case for building your own personal brand keeps cropping up, yet many organisations still bungle their approach to reaching female consumers. There's an art to knowing when a brand should speak out—and when silence proves golden. Marketing challenges shift constantly, yet certain truths remain unwavering at the core. This book strips away the noise and reveals how straightforward principles, married with practical thinking, tackle today's thorny brand problems. The authors distil two decades of hands-on experience, including countless conversations with over 10,000 shoppers and work across 50+ sectors. They've guided emerging Indian brands through significant market shifts, covering everything from swift fashion retailers to financial technology companies, investment platforms to renewable energy ventures, digital currencies to traditional beverages, and interior design to consumer electronics. Whether you're steering brand strategy at an established firm, launching your own venture, or simply fascinated by how brands tick, you'll find actionable guidance here—alongside fresh perspectives and a few startling insights. This isn't abstract theory. It's the accumulated wisdom of two decades: ten years spent in the thick of marketing campaigns, and another decade advising organisations through their toughest positioning challenges. BusyBeeBrands, their consulting practice, has partnered with over 50 businesses seeking to sharpen their brand identity and market standing.
- Author: Gurudev Prasad
- Publisher: WYZR
- Genre: Entrepreneurship
- ISBN: 978-8198484659
- Pages: 240 pages