The Start-up Founder's Guide to Digital Marketing
Founders often find themselves bewildered by digital marketing's complexity. How do you trust the agencies you've hired? Which channels deserve your investment? When your company's survival hinges on limited resources, these questions matter more than ever. Today's customers make purchasing decisions shaped by online platforms like Google and Meta, yet many entrepreneurs lack the confidence or knowledge to steer this terrain themselves. Traditional marketing has centuries of precedent behind it. Digital marketing doesn't, and that uncertainty can be paralyzing. Pramod Maloo, who built one of India's fastest-expanding digital marketing firms, has written a handbook that puts founders firmly in control. Rather than surrendering to agencies or guessing blindly at strategy, you'll learn to ask incisive questions, interpret customer behaviour patterns, measure what actually matters and allocate spending where it counts. The book walks you through platform fundamentals, shows you how to monitor real results and arm you with the confidence to make informed choices. Building a thriving business shouldn't require sleepless nights or wasteful spending. This guide equips you to master the fundamentals, execute with purpose and grow with conviction.
- Author: Pramod Maloo
- Publisher: HarperBusiness
- Genre: Entrepreneurship
- ISBN: 978-9373071428
- Pages: 320 pages