Green Marketing And Sustainable Development
This volume offers a thorough grounding in how organisations can market responsibly whilst advancing environmental goals. Drawing on both scholarly research and practical examples, it sketches out strategies suited to developing markets where sustainable practices remain nascent. The author weighs up government regulations, what consumers actually want, and how companies can genuinely pursue the UN's 2030 agenda without merely paying lip service. You'll find over 15 cases spanning India and beyond, each with questions that push you to think critically. There's particular attention paid to the murkier side of things: the gap between green claims and real action, coupled with an honest appraisal of the policy environment. The book works well for postgraduate students in business, commerce, or environmental fields, as well as those researching sustainability or working to embed it into corporate operations. Structure follows the latest academic frameworks, with clear outcomes for each section and research prompts throughout. It's written for anyone serious about understanding how profit and planet needn't pull in opposite directions, grounded in evidence rather than wishful thinking.
- Author: Prof. (Dr.) Pooja Yadav
- Publisher: Adhyyan Books
- Genre: Health & Fitness
- ISBN: 978-9371648318
- Pages: 290 pages