Sky High : The IndiGo Story
When IndiGo launched in 2006, the Indian aviation sector was already crowded. Air Deccan, SpiceJet, Kingfisher Airways, and GoAir had staked their claims in the burgeoning low-cost market. Yet within less than two decades, IndiGo didn't just survive this pitched battle. It became India's dominant carrier and, remarkably, the most financially significant airline the nation has ever seen. Competitors stumbled and vanished into history. IndiGo kept climbing. This account examines how a relative newcomer managed such an extraordinary feat, surpassing achievements unmatched since J.R.D. Tata first launched Air India back in 1932. Shukla traces the strategic decisions, leadership moves, and operational choices that transformed an underdog into an industry powerhouse. It's a fascinating study of ambition, timing, and execution in one of India's most volatile sectors.
- Author: Tarun Shukla
- Publisher: HarperBusiness
- Genre: Travel Writing & Guides
- ISBN: 978-9365696158
- Pages: 256 pages