Zero To Scale: A Playbook To Build Consumer Brands In India | Learn about brand building, entrepreneurship, starting and scaling a business in India.
India's digital economy has transformed how companies can launch products. Yet getting those products to actually grow? That's where most ventures hit a wall. Brands languish in obscurity online, struggle to secure retail shelf space, and plateau before reaching any meaningful scale. Arindam Paul's playbook tackles this exact problem. Drawing on his journey taking Atomberg from nothing to over 1000 crores in revenue, he's mapped out every crucial area that brand operators must understand: how to develop your product, crack distribution networks, acquire customers efficiently, build genuine brand loyalty, and construct a team capable of executing at scale. What makes this book distinctive is its grounding in real-world challenges rather than theory. Paul doesn't just explain what matters; he shows why it matters through concrete examples and frameworks tested in one of India's most competitive landscapes. Whether you're founding a consumer business or steering sales and marketing strategy, you'll find approaches here that actually work when you apply them. The book's strength lies in its clarity about the difference between looking successful and actually winning. In an environment where it's deceptively easy to inflate metrics and chase vanity numbers, Paul offers something rarer: a roadmap for sustainable, genuine growth. His insights come across as measured and rooted in experience rather than hype.
- Author: Arindam Paul
- Publisher: Wyzr Content Pvt Ltd
- Genre: Entrepreneurship
- ISBN: 978-8198484642
- Pages: 272 pages