MicroStimuli: Decisions In Milliseconds: The New Science of Persuasion | Behavioural Economics, Artificial Intelligence and, Neuroscience for Business
What if you could shift human behaviour in the blink of an eye? Biju Dominic introduces MicroStimuli, a fascinating concept centred on invisible cues delivered at precisely the right moment to trigger instant decision-making. By harnessing knowledge from neuroscience, artificial intelligence, and design principles, he unveils Ethnolab, a groundbreaking methodology that reveals how our subconscious minds actually work. The approach tackles problems that have long resisted conventional solutions. Whether it's reducing traffic fatalities, reviving sluggish marketing campaigns, preventing dodgy insurance practices, or ensuring patients take their medication on schedule, MicroStimuli has proven its worth across continents and industries. Dominic walks you through real-world applications, showing precisely how these interventions were implemented and what results they achieved. This isn't simply an informative read. It'll rewire your understanding of human behaviour entirely, helping you spot opportunities everywhere. For anyone seeking a genuine advantage in persuasion and influence, this book delivers both theory and practical wisdom in equal measure.
- Author: Biju Dominic
- Publisher: Penguin Business
- Genre: Economics
- ISBN: 978-0143475552
- Pages: 272 pages