Buildit: Building Blinkit in An Evolving India
In early 2014, Albinder Singh Dhindsa made a bold decision: launch a grocery delivery service across India without a safety net. What unfolded was far messier and more exhilarating than any business school case study could capture. He walked straight into a minefield of crumbling infrastructure, unreliable suppliers, and warehouses besieged by pigeon invasions. The gig economy was still finding its feet, investors brought their own complications, and there was simply no instruction manual for what he was attempting. Yet instead of retreating, Dhindsa improvised relentlessly, making gutsy decisions under pressure and constructing entirely new operational frameworks where nothing existed before. The result? A service that fundamentally shifted how millions of Indians shop and receive goods. What began as a grocery concept has ballooned into something far stranger and more ambitious, now racing iPhones, medicines and household staples through over 200 cities in a staggering ten minutes or less. Blinkit now fields millions of orders daily, quietly rewiring consumer behaviour across the nation. This isn't a polished success story. It's a gritty, unglamorous account of improvisation, calculated risks and sheer stubbornness in the face of seemingly impossible odds. Dhindsa's journey reveals how conviction and relentless problem-solving can reshape an entire sector, one chaotic day at a time.
- Author: Albinder Singh Dhindsa
- Publisher: Harper Fiction
- Genre: Economics
- ISBN: 978-9369899432
- Pages: 240 pages