Writing for the Media (PRCA Practice Guides)
Here's a sobering thought: journalists and editors use just one per cent of what PR professionals send them. One per cent. If that figure doesn't make you rethink how you're writing your press materials, this guide almost certainly will. Adrian Wheeler has produced a focused, no-nonsense handbook for PR practitioners who want their stories to actually land, rather than vanish into an overcrowded inbox. The book walks readers through what the media genuinely looks for (and what quietly irritates them), along with the conventions and structural rules that working journalists follow every day. Get those right, and your copy starts to feel like something an editor actually wants to use. Wheeler also covers the practical side of presentation and layout, showing how well-organised material saves busy journalists time and quietly builds your credibility with them. There's useful guidance on photography, video, and infographics too, because a strong visual package can make a real difference to pick-up rates. The book rounds off with solid advice on pitching, helping PR professionals approach that conversation with confidence and clarity. Written as an A to Z reference, it's the kind of resource you can dip into as specific questions arise. Straightforward, grounded, and genuinely useful for anyone in PR who wants better results from their media work.
- Author: Adrian Wheeler
- Publisher: Emerald Publishing Limited
- Genre: Journalism & Media Studies
- ISBN: 978-1787566149
- Pages: 102 pages