Big Billion Startup: The Untold Fk Story
Winner of the Gaja Capital Business Book Prize and the CK Prahalad Best Business Book Award, this is the story of how two IIT graduates changed Indian commerce from a Bangalore flat. Sachin Bansal and Binny Bansal launched Flipkart in October 2007 as a modest online bookstore. What followed was anything but modest. Driven by an almost fanatical focus on the customer, the company grew at a pace that left observers scrambling to keep up, attracting venture capital from investors across India and beyond who saw in it the spirit of bold thinking and technological ambition. Investigative journalist Mihir Dalal traces how the Bansals turned their fledgling startup into a multi-billion-dollar force within just a few years, and how Flipkart made internet entrepreneurship genuinely aspirational for a generation of young Indians. Yet this is equally a story of how success breeds complexity. As the money poured in, so did the politics, the ego clashes, and the slow erosion of the founders' grip on their own company. The very retailer whose dominance had once inspired them ended up buying them out, in a sale that drew some of the biggest names in global business, from Jeff Bezos and Satya Nadella to Masayoshi Son and Doug McMillon. Dalal builds his account on thorough research, wide-ranging interviews, and rare access to the people at the heart of it all. The result is a gripping, clear-eyed portrait of ambition meeting its limits.
- Author: Mihir Dalal
- Publisher: Pan
- Genre: Journalism & Media Studies
- ISBN: 978-9389109153
- Pages: 440 pages