Mass Communication and Journalism in India
First published in 1979, this volume has earned its place over the decades as a foundational text for students and scholars of Indian journalism. That's a long run for any academic book, and it speaks to the strength of its original framework. Yet the media world it once described has shifted beyond recognition, and a text that stood still would quickly become a curiosity rather than a resource. This new edition tackles that challenge head-on. The data and analysis have been thoroughly revised to reflect the sweeping technological changes that have reshaped both print and broadcast media in recent years. Fresh material covering topics absent from earlier editions has also been woven in, giving readers a more complete picture of the field. The result is a text that retains the authority it built up over four-plus decades while speaking directly to the concerns of a contemporary audience. For anyone studying Indian mass communication, it remains a serious and reliable starting point.
- Author: D S Mehta
- Publisher: Allied Publishers Pvt. Ltd.
- Genre: Journalism & Media Studies
- ISBN: 978-8170233534
- Pages: 424 pages