Psycho-Cybernetics (Updated and Expanded)
Few books from 1960 can claim genuine staying power, but this one has quietly shaped the thinking of over 30 million readers across generations. This updated edition brings fresh editorial commentary and a new introduction from Matt Furey, president of the Psycho-Cybernetics Foundation, weaving his annotations through Maltz's original text to make the ideas feel immediately relevant rather than dated. It's a thoughtful restoration rather than a reinvention. Maltz, a plastic surgeon by trade, was among the first to argue that self-image (a phrase he helped bring into common use) sits at the heart of whether a person succeeds or stumbles in pursuit of any goal. That's a striking claim, but he backs it with practical techniques covering visualisation, mental rehearsal, and relaxation. Sports psychologists, motivational coaches, and self-help writers have been borrowing from these ideas for six decades. The science underpinning the book remains solid, and the methods are specific enough to apply, not just inspiring in a vague, hand-wavy sort of way. You'll find concrete guidance here rather than empty encouragement. For anyone curious about why their own thinking so often gets in the way of what they want to achieve, this book offers a genuinely useful framework, one that has clearly earned its longevity.
- Author: Maxwell Maltz
- Publisher: Souvenir Press Ltd
- Genre: Action & Adventure
- ISBN: 978-1800812925
- Pages: 336 pages