Crocodile Waters: Surviving the Chaos of Indian Family Business

The Good Indian Employee's Guide to Surviving a Lala Company | Family Business Book | Must-read for Business Enthusiast | The Indian Struggle - Business Books by Rajiv Gupta

The Good Indian Employee's Guide to Surviving a Lala Company | Family Business Book | Must-read for Business Enthusiast | The Indian Struggle - Business Books by Rajiv Gupta

Welcome to Lala Land, where the rules change daily and the rulebook belongs entirely to Lalaji. In this world, a promised promotion might lead nowhere, a salary increase could somehow leave your bank balance unchanged, and commitments are more suggestion than contract. Rajiv Gupta's sharp, funny guide pulls back the curtain on how Indian family businesses actually function, and the picture is equal parts absurd and uncomfortably familiar. Decisions here aren't driven by market data or competitive analysis. They're shaped by flattery, gut feeling, and whoever happened to have Lalaji's ear that morning. For any conscientious employee trying to build a career within these walls, the experience can feel less like professional growth and more like navigating a minefield in bare feet. Drawing on his close study of numerous family-run firms across scales, Gupta delivers an account that's candid, witty, and written with genuine insider understanding. It's a survival guide in the truest sense. Whether you're currently embedded in a family business, seriously considering joining one, or simply curious about the peculiarities of Indian commercial culture, this book gives you something genuinely useful: an honest map of the terrain. Funny, grounded, and sharper than it first appears.

  • Author: Rajiv Gupta
  • Publisher: HarperBusiness
  • Genre: Entrepreneurship
  • ISBN: 978-9356291218
  • Pages: 240 pages