Crush i: Why Now is the Time to Cash in on your Passion
Got a hobby you'd happily lose yourself in for hours? An obsession that refuses to leave you alone at midnight? Gary Vaynerchuk's 'Crush It!' argues that the internet has made it genuinely possible to turn those fixations into a full-time living, and he speaks from hard-won experience. He grew his family's modest wine shop into a nationally recognised business, then pointed a video camera at himself and, through a combination of personal branding and online savvy, changed the entire trajectory of his career. The book walks you through the same process, step by practical step. It's part motivational kick, part tactical guide, and it moves at a decent pace without getting bogged down in jargon. You'll come away with a clearer sense of how to build a personal brand online and why showing up as yourself, consistently and with genuine enthusiasm, tends to beat polished corporate content every time. Some passages lean a little heavy on the motivational side, but the core advice is grounded in Vaynerchuk's own story rather than abstract theory. Think of it as a starter's manual for anyone serious about building something real from what they already love doing.
- Author: Gary Vaynerchuk
- Publisher: Harper Business
- Genre: Entrepreneurship
- ISBN: 978-0062295026
- Pages: 160 pages