Handbook of Journalism and Mass Communication
Virbala Aggarwal's 'Handbook of Journalism and Mass Communication' emerges as a vital and expansive tome for those eager to unravel the multifaceted layers of this dynamic profession. In light of the recent upswing in academic courses dedicated to journalism and mass media, this book stands out as a priceless reference for learners and seasoned practitioners alike. Aggarwal adeptly categorizes the information into six unique segments, addressing pivotal themes such as Media Management, Public Relations, Electronic Platforms, Theories of Communication, Advertising Dynamics, and the foundational principles of Mass Communication. Notably, the text incorporates a distinct viewpoint of the Indian Communication Landscape, enriching the content with a fresh perspective. A particularly advantageous component is the detailed glossary, which enlightens readers as they traverse the intricate lexicon of the industry. This meticulously organized handbook is a requisite exploration for anyone wishing to cultivate a profound comprehension of the swiftly transforming arena of journalism and mass communication.
- Author: Virbala Aggarwal
- Publisher: Concept Publishing Company Pvt. Ltd. (1 January 2012)
- Genre: Journalism & Media Studies
- ISBN: 978-8170228813