The Personal MBA: A World-Class Business Education in a Single Volume
Now in a fully revised tenth anniversary edition, with over 800,000 copies sold, this widely praised business book makes a bold case: you don't need a postgraduate degree to understand how business actually works. A top-tier MBA programme costs a fortune in both money and time. For anyone not heading straight into investment banking or management consulting, that trade-off rarely makes sense. Josh Kaufman's answer is a single, substantial volume that covers the core ideas behind products, marketing, sales, teamwork, finance, and organisational systems, all without the jargon or the tuition fees. The approach is built around clear mental models, compact frameworks that help you think through real commercial problems rather than memorise theory for an exam. It's practical in the best sense: the kind of knowledge you can actually use on Monday morning. Seth Godin puts it simply: 'File this book under: NO EXCUSES.' Kevin Kelly, founder of Wired, is equally direct, noting that pairing this book with hands-on experimentation will put you well ahead of many who took the traditional route. This isn't a shortcut for the intellectually lazy. It's a serious, well-structured guide for anyone who wants a rigorous grounding in business thinking without committing three years and tens of thousands of pounds to get it. Thoroughly worth your time.
- Author: Michael J. Sandel
- Publisher: Penguin
- Genre: Personal Development
- ISBN: 978-0670919536
- Pages: 496 pages