Generative AI: The Insights You Need from Harvard Business Review (HBR Insights Series)
Generative AI has arrived, and it's causing quite a stir. From ChatGPT to image-generating tools, businesses everywhere are grappling with what these technologies actually mean for them in practice. This volume from the Harvard Business Review Insights series attempts to cut through the noise and offer something genuinely useful: a grounded, readable introduction to a subject that moves faster than most of us can keep up with. The core promise is straightforward. While you're still weighing your options, your sharpest rivals are already running experiments, testing new business models, and using AI to produce text, visuals, and code at speeds that would have seemed implausible just a few years ago. Customer interactions are being reshaped. Human creativity is being augmented in ways that speed up innovation considerably. The book positions itself as a practical guide for business leaders who want to identify the right projects, weigh up the genuine risks, and make informed decisions rather than reactive ones. It draws on HBR's characteristic blend of research, expert interviews, and real-world case studies to give readers both the conceptual grounding and the applied examples they need. Part of a broader series covering topics such as blockchain and cybersecurity, this particular instalment feels timely without being breathless. It won't turn you into a technical expert, but it's a sensible starting point for anyone who needs to understand what generative AI could mean for their organisation and wants to approach that question with a clear head.
- Author: Harvard Business Review
- Publisher: Harvard Business Review Press
- Genre: Industry-Specific Business
- ISBN: 978-1647826390
- Pages: 192 pages