SAME AS EVER: Timeless Lessons on Risk, Opportunity and Living a Good Life (From the author of The Psychology Of Money)
Morgan Housel, whose previous book 'The Psychology of Money' sold millions of copies worldwide, is back with something that quietly shifts the way you think about the future. This 'New York Times' and 'Sunday Times' bestseller has already found a wide audience, with appearances on popular podcasts including 'Feel Better, Live More' with Dr Chatterjee and Steven Bartlett's 'Diary of a CEO'. The central idea here is a genuinely refreshing one. Most of us, when thinking about what lies ahead, ask predictive questions: where will the economy be next year, or what will the world look like a decade from now? Housel's argument is that we're asking the wrong thing entirely. Forecasting is notoriously unreliable, and the events that end up mattering most are almost always the ones nobody saw coming. So what should we focus on instead? The things that stay constant. Human behaviour, recurring patterns in business, the quirks of how we respond to risk and opportunity. These don't really shift, and understanding them turns out to be far more useful than chasing predictions about an unknowable future. Housel explores this through 24 short, readable stories that each illuminate a different aspect of how life and behaviour tend to repeat themselves. It's approachable without being shallow. You'll likely find yourself recognising patterns you've lived through, nodding along as familiar themes resurface. For anyone looking to think more clearly about uncertainty, this book offers something grounded and genuinely practical.
- Author: Morgan Housel
- Publisher: Harriman House
- Genre: Business Strategy
- ISBN: 978-1804090947
- Pages: 224 pages