TITAN
Thirty years ago, a small group of Tata employees with little more than a restless ambition launched a quartz watch brand they hoped would simply 'do something different'. What followed was, by any measure, rather extraordinary. Titan didn't just sell watches; it rewired the way Indian consumers thought about them, turning everyday timepieces into genuine fashion objects at a moment when post-liberalisation India was hungry for exactly that kind of reinvention. The timing, it turned out, was perfect. Kamath's account traces how Titan's founders built something far larger than a watch company, expanding boldly into jewellery (Tanishq), eyewear, fragrances, and fashion accessories, all while keeping a sharp eye on the details that separate decent brands from enduring ones. It's a story about staying committed to a vision even when the path gets uncomfortable, about owning mistakes rather than burying them, and about the particular stubbornness required to succeed across genuinely different markets. The writing is accessible and warm without being breathless, and Kamath earns your trust by showing the stumbles alongside the triumphs. For anyone curious about Indian business history, or about what it actually takes to build a consumer brand with real staying power, this is a rewarding and surprisingly candid read.
- Author: Vinay Kamath
- Publisher: Hachette India
- Genre: Business Strategy
- ISBN: 978-9388322522
- Pages: 288 pages