The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
It's a sobering truth that most new ventures collapse before they ever find their footing. What Eric Ries argues, convincingly, is that so many of those collapses are entirely avoidable. That's a bold claim, and 'The Lean Startup' spends its pages making a solid case for it. The core idea is refreshingly straightforward: rather than pouring months of effort into a vision nobody has actually tested, you build small, measure honestly, and adjust quickly. Ries introduces a way of thinking about business that strips away romantic assumptions and replaces them with something far more useful. You'll come away with a clearer picture of what customers genuinely want (which is frequently not what founders assume) and a practical method for pressure-testing ideas before the stakes grow painful. The approach has been picked up by entrepreneurs and established companies alike across dozens of countries, which tells you something about its staying power. Praised by the Harvard Business Review as something that 'changes everything', this book has now sold well over a million copies worldwide. Whether you're nursing a startup idea or trying to breathe new life into an existing product, 'The Lean Startup' offers a grounded, honest framework for getting things right.
- Author: Eric Ries
- Publisher: Portfolio Penguin
- Genre: Business Strategy
- ISBN: 978-0670921607
- Pages: 336 pages