Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands
What actually separates the brands people reach for instinctively from those they simply pass by? Richard Shotton, author of The Choice Factory and The Illusion of Choice, teams up with nine-time CEO MichaelAaron Flicker to answer that question through the lens of behavioural science. Together, they examine 17 major names, including Apple, Dyson, Red Bull, and Starbucks, unpicking the psychological forces quietly shaping our choices as consumers. Why does a two-minute wait make a pint of Guinness more satisfying? What keeps us returning to Amazon, almost on autopilot? How do we end up spending serious money on bottled water we know isn't really worth it? The book takes these curious, everyday phenomena seriously and traces each one back to something rooted in human behaviour. It's not purely academic, though. Shotton and Flicker keep things grounded, offering concrete techniques that marketers and business owners can put to use straight away. If you've ever wondered why certain brands feel almost magnetic, this is a genuinely illuminating read, and a surprisingly practical one at that.
- Author: Richard Shotton
- Publisher: Harriman House Pub
- Genre: Economics
- ISBN: 978-1804091326
- Pages: 256 pages