Indie 101: The Ultimate Guide To The Independent Music Industry In India
If you've ever wondered how the Indian independent music scene actually works, this is the book that answers the question properly. Ritnika Nayan brings over seventeen years of hands-on industry experience, having worked across New York, London, and India with artists ranging from Maroon 5 and Guns N' Roses to homegrown acts like Nucleya and Advaita. She knows this world from the inside, and it shows. Indie 101 covers the full spectrum of the music business: artist management, record deals, live touring, PR, publishing, and concert and festival production. It's useful whether you're a first-time musician trying to find your footing or an experienced manager looking for sharper insights into the Indian market specifically. That focus on India is what makes it genuinely distinct. No comparable resource existed before this one. The book draws on interviews with a strong roster of industry figures, including Vishal Dadlani, Monica Dogra, Keshav Dhar, Tim Clark, and Peter Jenner, giving readers a rounded, multi-perspective view of how things actually get done. Nayan herself has worked on major events such as the Sula Festival and Ziro Festival, and has appeared as a panelist at conferences in Los Angeles, Geneva, and Amsterdam. This is her second music book, following Hub (2010), India's first publication dedicated to electronic music. Subir Malik of Parikrama calls it 'the only information treasure out there', while Nirmika Singh of Rolling Stone describes it as 'thorough, insightful and informative'. Those are fair assessments. Compact, practical, and packed with real knowledge, Indie 101 belongs on the shelf of anyone building a career in Indian music.
- Author: Ritnika Nayan
- Publisher: Music Gets Me High
- Genre: Music
- ISBN: B0749LS2PY
- Pages: 262 pages