Design Your Thinking
At the core of genuine innovation lies structured, creative problem-solving, and it turns out the two aren't at odds at all. Pavan Soni challenges the common assumption that creativity belongs only to well-funded teams bursting with exceptional talent. Quite the opposite, in fact. Creativity often sharpens when resources are tight and boundaries are firm. Constraints, it seems, are less a barrier and more a catalyst. Design thinking, a methodology pioneered by IDEO and Stanford's d.school, draws its roots from the discipline of product design. But Soni is keen to pull it free from the narrow confines of start-up culture and tech circles. This isn't a framework reserved for building apps or launching products. It's a way of approaching problems, any problems, with curiosity, rigour, and a clear method. What makes this book particularly useful is its practitioner's lens. Rather than offering lofty theory, Soni walks the reader through how design thinking's core principles can be put to work across a surprising range of contexts, including the ordinary challenges of everyday life. You'll come away with a clearer sense of the tools, habits of mind, and practical skills needed to become a more confident, capable problem-solver. It's grounded, accessible, and genuinely applicable beyond the boardroom.
- Author: Pavan Soni
- Publisher: Penguin Portfolio
- Genre: Design & Fashion
- ISBN: 978-0670094097
- Pages: 384 pages