Text book of Pharmaceutical Marketing Management
In their illuminating tome, 'Textbook of Pharmaceutical Marketing Management', P. A. Patil and H. N. Thakare delve deeply into the multifaceted realm of pharmaceutical marketing. Patil, a distinguished assistant professor at Rajarambapu College of Pharmacy, brings forth an extensive bank of expertise amassed over six years within academia, complemented by a year of practical experience in the industry as a Quality Assurance officer. His impressive portfolio, boasting four global patents and 15 scholarly articles featured in prestigious journals, bestows considerable authority upon this work. With a specialized focus on nanotechnology and nano formulation, along with notable accolades like the 'Best Personality Award' and the 'Best Teacher Award', Patil ensures that readers are guided by a seasoned professional. This book is set to emerge as an essential asset for students, industry practitioners, and anyone keen on navigating the intricate terrain of pharmaceutical marketing management.
- Author: P. A. Patil and H. N. Thakare
- Publisher: White Falcon Publishing
- Genre: Business Strategy
- ISBN: 9781636400945
- Pages: 64